These new “rollstock” packages offered an even larger canvas for sharing each coffee’s unique story through images and words. Then in 1995 came Blue Note Blend, the first coffee to be sold in packaging printed with colorful graphics. Designs could be playful, romantic or bold, much like the coffee itself. First came coffee stamps, illustrated stickers that were themselves little pieces of art. When Starbucks opened its doors in 1971, fresh-roasted coffee and loose-leaf tea was scooped by hand into wax paper bags, with the black ink letters of a rubber stamp declaring its contents – like Sumatra, House Blend and Italian Roast.īut by the time Starbucks transformed from a whole-bean coffee retailer to an Italian-style coffeehouse in 1987, the packaging became a vessel for storytelling.
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